As a consulting and infrastructure support services business, Amey is committed to delivering better places to live, work and travel. Amey’s people take pride in making a difference and being the difference. The employer brand and EVP needed to be updated to reflect the exciting reality within the organisation, and drive attraction and retention.
We created a clear relationship between the brand and the employer brand, by building it around ‘be the better’ – highlighting Amey’s people are ‘the better’ in delivery of the country’s infrastructure services. The audience messaging translates what this means for different employee groups. The EVP works across all levels of seniority. Our engagement with Amey’s Changemakers ensured the results were authentic and engaging.
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Corporate communications manager, Amey
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We worked with the CIPD to reflect a purposeful organisation, with a brand and visual expression that is more human, expressive and bold
We developed an employer brand with relevance and meaning to current and future employees, to help the IET become an employer of choice.
Whether you want us to be frank, bright, able or all three, get in touch.
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