Being the better in delivering better
  • Employer brand
copy to clipboard


As a consulting and infrastructure support services business, Amey is committed to delivering better places to live, work and travel. Amey’s people take pride in making a difference and being the difference. The employer brand and EVP needed to be updated to reflect the exciting reality within the organisation, and drive attraction and retention.


We created a clear relationship between the brand and the employer brand, by building it around ‘be the better’ – highlighting Amey’s people are ‘the better’ in delivery of the country’s infrastructure services. The audience messaging translates what this means for different employee groups. The EVP works across all levels of seniority. Our engagement with Amey’s Changemakers ensured the results were authentic and engaging.


Employer brand
  • Employer brand review, audits and research
  • Employer brand positioning, narrative and messaging
  • Employee value proposition
  • Visual identity
  • Engagement

Client feedback

The team worked like a well-oiled machine, from the quality of their strategic thinking, to their creativity, practicality of their guidance and above all, their ability to take the organisation with them.

Ellen Stevens

Corporate communications manager, Amey
CIPD: Adapting to change and still championing

We worked with the CIPD to reflect a purposeful organisation, with a brand and visual expression that is more human, expressive and bold
IET: Creating a world of better opportunities

We developed an employer brand with relevance and meaning to current and future employees, to help the IET become an employer of choice.

Contact us

Whether you want us to be frank, bright, able or all three, get in touch.

Find out what’s new

Sign up and be first to hear about our events and publications.

Arrow Top Top