Freshfields

Expecting more from graduate recruitment
  • Marketing
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Challenge

As a global law firm, Freshfields is keen to attract the best graduate talent. Generation Z joining the workplace have different attitudes to previous generations, desiring authenticity and a sense of purpose from employers. Freshfields wanted to evolve their existing ‘Expect’ campaign, broadening appeal to those from non-traditional backgrounds and focusing on digital first. We also had to ensure the core Freshfields brand identity was woven clearly into our approach.

Solution

We built on the concept of ‘Expect’ to make it more tangible, with an honest narrative about what graduates could really expect – good and challenging. We brought this idea to life by using a bold underline device, highlighting the many things that graduates should expect at Freshfields. Imagery is authentic and varied, representing the diversity of thought that Freshfields encourages.

Deliverables

Marketing
  • Campaign strategy and creation
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Warwick conferences: Bringing to life the power of the possible

We developed a bold approach to encourage everyone to think differently.

https://frankbrightabel.com/wp-content/uploads/2020/06/promo-boxes-cs-Hollis.jpg
Hollis: Being different, all together

We built a face for the future without losing who Hollis is along the way.

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