GasLog

Creating difference through performance
  • Brand
  • Communications implementation
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Challenge

GasLog is a leading Liquefied Natural Gas (LNG) shipping services company. However, the rise in demand for LNG is increasing competition in the sector and driving prices down. They wanted help articulating the value they create, as buying such a vital shipping service should not be done on price alone.

Solution

GasLog does more than ship their customers’ cargo; they deliver their promises. The brand idea of ‘partners for performance because reputation matters’ captures the unquantifiable value of working with GasLog. Visually, the brand reflects the quality, precision, and care of their operations. The ‘partnership line’ graphic, paired with people and performance imagery and copy, symbolises the strength of the partnerships they create.

 

Visit the GasLog website

GasLog brand logo
GasLog branded brochures

Deliverables

Brand
  • Brand reviews, audits and research
  • Brand positioning, narrative and messaging
  • Brand values and behaviours
  • Tone of voice
  • Visual identity
  • Implementation, launch and roll out planning
  • Engagement
  • Brand guidelines
  • Launch communications
Communications implementation
  • Literature and stationery
  • Presentations
  • Merchandise
  • Website
  • Film
  • Copywriting
  • Training

Client feedback

Our new brand captures what makes us different and brings our communication up to the standard of our operations.

Jasper Heikens

Head of commercial, GasLog

Awards

Transform Awards Europe 2020
  • Best visual identity from the transport and logistics sector – Highly commended
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