Creating difference through performance
  • Brand services
  • Digital, social & activation
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GasLog is a leading Liquefied Natural Gas (LNG) shipping services company. However, the rise in demand for LNG is increasing competition in the sector and driving prices down. They wanted help articulating the value they create, as buying such a vital shipping service should not be done on price alone.


GasLog does more than ship their customers’ cargo; they deliver their promises. The brand idea of ‘partners for performance because reputation matters’ captures the unquantifiable value of working with GasLog. Visually, the brand reflects the quality, precision, and care of their operations. The ‘partnership line’ graphic, paired with people and performance imagery and copy, symbolises the strength of the partnerships they create.


Visit the GasLog website

GasLog brand logo
GasLog branded brochures


Brand services
  • Brand development
  • Brand management
  • Brand campaigns
  • Brand implementation & launch
  • Brand purpose, sustainability & ESG
Digital, social & activation
  • Web & digital development
  • User experience
  • Technical build
  • Film & animation

Client feedback

Our new brand captures what makes us different and brings our communication up to the standard of our operations.

Jasper Heikens

Head of commercial, GasLog


Transform Awards Europe 2020
  • Best visual identity from the transport and logistics sector – Highly commended
IET: Inspiring a better engineered world

We created a position that reflected the weight, distinctiveness and relevance of the organisation.
Wellington Management: Fresh thinking for a global brand

We created a distinct campaign to stand out in a competitive and crowded marketplace.

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