Image Image
December 2024

Podcast: The Human Edge in a Tech-Driven World

Rebecca Price, Strategy Partner and John Paul Sykes Creative Director, were guests on the Orellium Future Strategy podcast, speaking with Rob Otty, and Jonathan Otty, discussing balancing authenticity, AI, and agility in branding and strategy.

Together, they explore the transformative trends likely to shape the future of branding, employer brand, marketing, and corporate identity.

Key topics include:

  • Why authenticity remains the cornerstone of successful branding in a world leaning into AI and automation
  • The challenges and opportunities presented by AI in creative processes—from naming to visual identity
  • Navigating the “human processing gap” amidst the rapid pace of technological change
  • How movement, sound, and simplicity are revolutionising brand engagement in a crowded digital space
  • Predictions for the next five to seven years, including the rise of Generation Alpha, seismic shifts in social media, and the irreplaceable value of human judgement in a tech-saturated world.

This episode offers fresh insights for leaders, strategists, and creatives striving to align their brands with the future while staying grounded in human connection. Whether you’re wrestling with AI’s impact or rethinking your brand’s voice, this conversation is packed with actionable ideas and thought-provoking reflections.

Tune in to discover how to thrive in a landscape where technology is ever-changing, but humanity remains at the core.

https://frankbrightabel.com/wp-content/uploads/2025/04/FBA_webcasestudy_Forsters_design_502 × 262.jpg
Forsters A law firm built on closer connections

We understood the firm’s key differentiator, leveraging this insight, we created a new positioning ‘Closer Connections. Exceptional results’

https://frankbrightabel.com/wp-content/uploads/2024/10/502-Aligning-your-brand-and-employer-brand_W.svg
Aligning your brand and employer brand

With the ever-increasing importance of employer brand, aligning it closely to your core brand is more critical than ever.

Contact us

Whether you want us to be frank, bright, able or all three, get in touch.

Find out what’s new

Sign up and be first to hear about our events and publications.


Loading
Arrow Top Top